Wigs and hair extensions are exceedingly popular with men and women. Wigs and extensions can be used as fashion accessories to enhance one’s appearance and boost self-esteem and confidence. Hair loss and hair replacement clients are also seeking toupee and extension services to enhance their image and lifestyle as well. With hair loss being a common issue that is disrupting people’s lives, hair toupees for men or “man weaves” have become more popular than ever as an instant, affordable and non-invasive hair loss solution. Hair replacement clients are growing at an accelerated rate and toupee sellers are taking great advantage of this untapped market.
The market is getting extremely competitive, so it is great to have the knowledge of how to build your customer base to hit the ground running!
To help you get on the right track for success, we offer six simple tips to attract your clients faster, and without spending hundreds of dollars on expensive ad campaigns. These effective tips have been widely used by many successful industry professionals.
1. Get Active on Social Media
The use of social media platforms has become a daily activity for the majority of people to share and follow many kinds of interests.
Social media platforms are the best places to introduce your product at no cost! Plus, people need to know you exist! Being active on social media will fuel your client growth and interest in your products and services. Include informative posts, share stories, and upload eye-catching pictures & videos. Use social media to amplify your clever work!
2. Encourage Referrals
Obtaining client referrals is an amazingly effective and widely used marketing strategy to grow your client base fast. As seen with Facebook users, it is quite common for clients to rely on their existing social circle to refer a business or service.
Some clients will refer your service without incentive. However, offering small customer incentives will definitely keep your customer motivated to tell their friends and family about your business.
3. Enhance the Overall Customer Experience
The first purchase is usually the hardest for someone that is interested in a toupee or hair service. If the customer has never tried a hair loss solution that requires a long-term commitment, there may be concerns before making the first purchase.
Provide a deeper understanding of how the toupee or hair service works. Boast how greatly their appearances can be transformed with your product! Once they are impressed with everything about your products, you usually can end up sealing the deal!
In addition to educating the client about your product, increase customer retention by providing a positive customer experience. This can be best achieved by offering free complementary services such as hair cutting, hair styling, base cutting, toupee attachment and cleaning.
Heightening the customer experience will give you an advantage over your rivals by building brand loyalty to increase the number of repeat purchases from your customers.
4. Your Work is your Advertisement
Wig making and hair restoration services are types of businesses which allows the client to wear the product or style for many weeks at a time. Consider just how many people will see the results of your service on a typical day. That is FREE ADVERTISING! A client wearing a great wig or talking about your excellent service is concrete proof of what your business offers. It also displays the quality of your work.
The best thing that you can do to get more clients is to continually PERFECT YOUR CRAFT! Learn new skills and invest in yourself!
5. Practice Makes Perfect, and Repetition Makes Permanent
Practice is the act of rehearsing a behavior over and over, or engaging in an activity repeatedly, for the purpose of improving or mastering it. Additionally, repetition works well because it helps your brain solidify connections that are used to recall memories. Repetition is a key learning aid because it helps transition a skill from the conscious to the subconscious. Through repetition, a skill is practiced and rehearsed over time and gradually becomes easier. Repetition helps us to grow comfortable with the initial feeling of discomfort, which is an essential ingredient in creative growth.
6. Invest in a Base Clientele
If you are starting from nothing, you can do this by doing your friends and family’s hair free of charge. You can also offer discounted services to your first bunch of new customers. It may take a while for the word-of-mouth referrals to begin, but you should generally begin to see results in 2-3 months.
Your friends at www.WigMakingBlog.com